Anti-Spam Policy

Last updated: January 1, 2024

LaunchMailbox has zero-tolerance on spam. We take permission based e-mail marketing very seriously and never tolerate spam. By reading this and using our Services, you totally agree to our Terms of Use and this Anti-Spam Policy.

Acceptable Thresholds

Bounces

Calculated on the number of messages that have bounced

<7%

Unsubscribes

Acceptable level

<2%

(or 1% if unsubs greater than clicks)

Spam Complaints

When sending over 1000

<0.03%

(never more than 50 complaints per day)

Spamtrap Hits

& unjustified abuse complaints

<1

* LaunchMailbox reserves the right to update the parameters of the acceptable sending threshold without prior notice.

Core Statistics Defined

Bounces

Much like traditional snail mail, when a destination address cannot accept the incoming package and it gets returned to sender, bounced messages are returned to sender because the recipient address is incorrect or inactive.

Unsubscribes

Recipients that opt out of receiving communication because they no longer want to receive communication. There are a variety of reasons customers choose to unsubscribe; some might be that they're no longer interested in the content you're publishing or are overwhelmed with a noisy inbox, or your content wasn't what they were expecting.

Anti-Spam Rules

1. All Sending Metrics to Remain Within LaunchMailbox's Thresholds

Regular maintenance of your contact list will ensure that you are messaging an engaged audience with active email addresses. While it can vary from business to business, a good benchmark for an engaged customer is someone who has opened or clicked on an email in the past 3 to 6 months.

2. Acquiring or Sending to Third-Party Mailing Lists is Prohibited

Sending campaigns to contact lists that have been acquired (bought, exchanged or loaned) from a third party company will negatively impact deliverability and is strictly prohibited.

3. Express Permission Required

Marketing emails can only be sent where permission has been expressly obtained. All your contacts should have granted explicit and provable consent to receive communication.

Contact Us

For spam complaints, please contact us:

  • By email: hello@launchmailbox.com