Creating Your First Email Campaign

This guide will walk you through creating and scheduling your first email campaign using LaunchMailbox's advanced AI-supported scheduling system.

Prerequisites

Before creating an email campaign, make sure you have:

Registered a domain (Domain Registration Guide)
Set up your mailboxes (Mailbox Setup Guide)

Accessing Campaign Creation

Navigate to "One-Time Campaigns" in the left menu
Click "New Campaign" button

Step 1: Loading Your Target Audience

In this step, you'll import your contact list in CSV format.

Contact List Requirements

Field	Required	Description
email_address	Yes	Contact's email address
first_name	No	Contact's first name
last_name	No	Contact's last name
full_name	No	Alternative to first_name and last_name

Import Format Examples

Basic Format (Email Only)

email_address
[email protected]
[email protected]
[email protected]

Extended Format (With Name Fields)

email_address,first_name,last_name
[email protected],John1,Doe1
[email protected],John2,Doe2

Alternative Format (With Full Name)

email_address,full_name
[email protected],John1 Doe1
[email protected],John2 Doe2

Pro Tip: Enable "Unify tagged email addresses" to automatically consolidate variations of the same email address (e.g., [email protected] and [email protected] will be treated as one contact).

Contact import interface showing CSV upload area and "Unify tagged email addresses" toggle

Important: To maintain high deliverability and protect your domain reputation, LaunchMailbox limits sending to 20 emails per mailbox per day. These emails are automatically distributed throughout your configured working hours.

Step 2: Creating Email Content

Campaign Details

Field	Description
Campaign Name	Internal reference name
Email Subject	Subject line recipients will see
Send Plain Text	Toggle for plain-text only emails
HTML Content	Rich text version of your email
Plain Text Content	Text-only version of your email

Personalization Options

LaunchMailbox supports powerful personalization through merge tags:

Content Spinning
```
{{word1|word2|word3}}
```
Mailbox Tags
- {{mailbox.first_name}}
- {{mailbox.last_name}}
- {{mailbox.full_name}}
- {{mailbox.email}}
Recipient Tags
- {{contact.email}}
- {{contact.first_name|"fall back value"}}
- {{contact.last_name|"fall back value"}}

Email content creation interface showing personalization options

Step 3: Preview and Testing

Before scheduling, you can:

Review your email's final appearance
Send a test email to yourself
Make any necessary adjustments

Preview and test email interface

Step 4: Schedule Settings

Campaign Status Options

Draft
- Save campaign for later
- Edit anytime before scheduling
Send Now
- Configure delivery settings:
  - Select delivery days (Mon-Sun)
  - Set working hours
  - Choose timezone

Delivery Management

LaunchMailbox's AI-powered scheduling system automatically manages your email delivery with built-in safeguards:

Maximum 20 emails per mailbox per day
Emails are evenly distributed throughout your specified working hours
Delivery is optimized based on recipient timezone settings

Best Practice: Align delivery times with your audience's timezone and working hours for optimal engagement. The 20 emails per day limit helps maintain your domain reputation and maximize inbox placement rates.

Schedule settings interface showing delivery options

Managing Your Campaign

Campaign List View

View all campaigns and their statuses
Monitor key metrics
Access campaign actions via three-dot menu (...)
- Copy campaign
- Send follow-up
- Delete campaign

Campaign Dashboard

Access detailed campaign information by clicking the campaign subject:

Email preview
Delivery schedule
Mailbox utilization
Schedule settings
Reply tracking

Campaign dashboard overview

Reply Management

All replies to your campaign emails are:

Automatically captured
Available in the "Messages" section
Tracked in the "Replied" metric

Note: LaunchMailbox's AI-supported scheduling system automatically optimizes delivery timing to maximize inbox placement rates.